Paul B. Ellickson


Professor of Marketing and Economics

University of Rochester

Simon School of Business




Contact Information


Paul B. Ellickson

Simon School of Business

University of Rochester

Rochester, NY 14627

Phone: (585) 273-1491

Fax: (585) 273-1140



Vita & Links


Curriculum Vitae


Google Scholar Page









Patient Welfare and Patient Compliance: An Empirical Framework for Measuring the Benefits from Pharmaceutical Innovation (with Scott Stern and Manuel Trajtenberg) in Medical Care Output and Productivity, pp. 539-560, 2001. (preprint pdf)


Quality Competition in Retailing: A Structural Analysis International Journal of Industrial Organization, 24(3), pp. 521-540, 2006. (preprint pdf) (Online Appendix)


Does Sutton Apply to Supermarkets? Rand Journal of Economics, 38(1), pp. 43-59, 2007. (preprint pdf) (Online Appendix)


Supermarket Pricing Strategies (with Sanjog Misra) Marketing Science, 27(5), pp. 811-828, 2008.  (preprint pdf)


Discrete Choice Models of Firms' Strategic Decisions (with V. Aguirregabiria, P. Bajari, M. Draganska, L. Einav, D. Horsky, S. Misra, S. Narayanan, Y. Orhun, P. Reiss, K. Seim, V. Singh, R. Thomadsen, T. Zhu) Marketing Letters, 19(3-4), pp. 399-416, 2008. (preprint pdf)


Dynamic Asset Pricing in a System of Local Housing Markets (with Patrick Bayer and Bryan Ellickson) American Economic Review: Papers and Proceedings, 100(2), pp. 368-372, 2010. (preprint pdf)


Practical Methods for Estimation of Dynamic Discrete Choice Models (with Peter Arcidiacono) in Annual Review of Economics, vol. 3, pp. 363-394, 2011.


Estimating Discrete Games (with Sanjog Misra) Marketing Science, 30(6), pp. 997-1010, 2011. (invited paper) (preprint pdf) (code) (data)


Enriching Interactions: Incorporating Outcome Data into Static Discrete Games (with Sanjog Misra) Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012. (preprint pdf)

Š      2013 QME Dick Wittink Best Article Prize


Repositioning Dynamics and Pricing Strategy (with Sanjog Misra and Harikesh Nair) Journal of Marketing Research, 49(6), pp. 750-772, 2012. (preprint pdf)


Supermarkets as a Natural Oligopoly Economic Inquiry, 51(2), pp. 1142-1154, 2013. (preprint pdf)


Wal-Mart and the Geography of Grocery Retailing (with Paul Grieco) Journal of Urban Economics, 75, pp. 1-14, 2013. (preprint pdf) (Online Appendix)


Estimating Network Economies in Retail Chains: A Revealed Preference Approach (with Stephanie Houghton and Christopher Timmins) Rand Journal of Economics, 44(2), pp. 169-193, 2013. (preprint pdf)


Pharmaceutical Followers (with Peter Arcidiacono, Peter Landry and David Ridley) International Journal of Industrial Organization, 31(5), pp. 538-553, 2013. (preprint pdf)

Š      2014 IJIO Paul Geroski Best Paper Award


Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects (with Ron Borkovsky, Brett Gordon, Victor Aguirregabiria, Pedro Gardete, Paul Grieco, Todd Gureckis, Teck-Hua Ho, Laurent Mathevet and Andrew Sweeting) Marketing Letters, 25(4), pp. 115-125, 2014. (preprint pdf)


‘Market Structure and Performance’ in the International Encyclopedia of the Social and Behavioral Sciences, Second Edition, Volume 14, pp. 9211-9216, 2015. (preprint pdf)


‘The Evolution of the Supermarket Industry: From A&P to Wal-Mart’ in the Handbook on the Economics of Retail and Distribution, Chapter 15, pp. 368-391, 2016. (preprint pdf)


Adolescence and the Path to Maturity in Global Retail (with Bart Bronnenberg), Journal of Economic Perspectives, 29(4), pp. 113-134, 2015. (preprint pdf)


Papers Under Review 


Estimation of Dynamic Discrete Choice Models in Continuous Time with an Application to Retail Competition (with Peter Arcidiacono, Jason Blevins and Patrick Bayer) Last Updated: 10/2015


Competition and Dynamics in the Tone of Political Advertising Campaigns: Theory and Evidence  (with Mitch Lovett and Ron Shachar) Last Updated: 3/2015


Switching Costs and Market Power Under Umbrella Branding (with Polykarpos Pavlidis) Last Updated: 8/2015


Working Papers


Measuring Competition in Spatial Retail:  An Application to Groceries (with Paul Grieco and Oleksii Khvastunov) Last updated: 10/2015


The Dynamics of Retail Oligopoly (with Arie Beresteanu and Sanjog Misra) Last Updated: 4/2010


Subjective Attributes and Objective Firms (with Dan Horsky, Sanjog Misra and Paul Nelson)


Dynamic Asset Pricing in a System of Local Housing Markets (with Patrick Bayer and Bryan Ellickson) Last Updated: 10/2010


Competition by Design (with Sanjog Misra)


Commissioned Reports and Projects


“Minority and Female Ownership in Media Enterprises” with Arie Beresteanu, commissioned by the Federal Communications Commission for the Research Studies on Media Ownership project, published July 31, 2007 (


Current Research Projects


“The Single Cup Revolution” (with Mitch Lovett and Pianpian Kong)


“The Impact of Wal-Mart on Selection and Prices” (with Peter Arcidiacono, Carl Mela and John Singleton)


“Using Conjoint and Purchase Data to Price New Products” (with Mitch Lovett and Bhoomija Ranjan)