Paul B. Ellickson


Michael and Diane Jones Professor of Marketing and Economics

University of Rochester

Simon School of Business




Contact Information


Paul B. Ellickson

Simon School of Business

University of Rochester

Rochester, NY 14627

Phone: (585) 273-1491

Fax: (585) 273-1140



Vita & Links


Curriculum Vitae


Google Scholar Page







Patient Welfare and Patient Compliance: An Empirical Framework for Measuring the Benefits from Pharmaceutical Innovation (with Scott Stern and Manuel Trajtenberg) in Medical Care Output and Productivity, pp. 539-560, 2001. (preprint pdf)


Quality Competition in Retailing: A Structural Analysis International Journal of Industrial Organization, 24(3), pp. 521-540, 2006. (preprint pdf) (Online Appendix)


Does Sutton Apply to Supermarkets? Rand Journal of Economics, 38(1), pp. 43-59, 2007. (preprint pdf) (Online Appendix)


Supermarket Pricing Strategies (with Sanjog Misra) Marketing Science, 27(5), pp. 811-828, 2008.  (preprint pdf)

·      Finalist for INFORMS Society for Marketing Science Long Term Impact Award: 2016 and 2017


Discrete Choice Models of Firms' Strategic Decisions (with V. Aguirregabiria, P. Bajari, M. Draganska, L. Einav, D. Horsky, S. Misra, S. Narayanan, Y. Orhun, P. Reiss, K. Seim, V. Singh, R. Thomadsen, T. Zhu) Marketing Letters, 19(3-4), pp. 399-416, 2008. (preprint pdf)


Dynamic Asset Pricing in a System of Local Housing Markets (with Patrick Bayer and Bryan Ellickson) American Economic Review: Papers and Proceedings, 100(2), pp. 368-372, 2010. (preprint pdf)


Practical Methods for Estimation of Dynamic Discrete Choice Models (with Peter Arcidiacono) in Annual Review of Economics, vol. 3, pp. 363-394, 2011.


Estimating Discrete Games (with Sanjog Misra) Marketing Science, 30(6), pp. 997-1010, 2011. (invited paper) (preprint pdf) (code) (data)


Enriching Interactions: Incorporating Outcome Data into Static Discrete Games (with Sanjog Misra) Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012. (preprint pdf)

·      2013 QME Dick Wittink Best Article Prize


Repositioning Dynamics and Pricing Strategy (with Sanjog Misra and Harikesh Nair) Journal of Marketing Research, 49(6), pp. 750-772, 2012. (preprint pdf)


Supermarkets as a Natural Oligopoly Economic Inquiry, 51(2), pp. 1142-1154, 2013. (preprint pdf)


Wal-Mart and the Geography of Grocery Retailing (with Paul Grieco) Journal of Urban Economics, 75, pp. 1-14, 2013. (preprint pdf) (Online Appendix)


Estimating Network Economies in Retail Chains: A Revealed Preference Approach (with Stephanie Houghton and Christopher Timmins) Rand Journal of Economics, 44(2), pp. 169-193, 2013. (preprint pdf)


Pharmaceutical Followers (with Peter Arcidiacono, Peter Landry and David Ridley) International Journal of Industrial Organization, 31(5), pp. 538-553, 2013. (preprint pdf)

·      2014 IJIO Paul Geroski Best Paper Award


Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects (with Ron Borkovsky, Brett Gordon, Victor Aguirregabiria, Pedro Gardete, Paul Grieco, Todd Gureckis, Teck-Hua Ho, Laurent Mathevet and Andrew Sweeting) Marketing Letters, 25(4), pp. 115-125, 2014. (preprint pdf)


‘Market Structure and Performance’ in the International Encyclopedia of the Social and Behavioral Sciences, Second Edition, Volume 14, pp. 9211-9216, 2015. (preprint pdf)


Adolescence and the Path to Maturity in Global Retail (with Bart Bronnenberg), Journal of Economic Perspectives, 29(4), pp. 113-134, 2015. (preprint pdf)


‘The Evolution of the Supermarket Industry: From A&P to Wal-Mart’ in the Handbook on the Economics of Retail and Distribution, Chapter 15, pp. 368-391, 2016. (preprint pdf)


Estimation of Dynamic Discrete Choice Models in Continuous Time with an Application to Retail Competition (with Peter Arcidiacono, Jason Blevins and Patrick Bayer) Review of Economic Studies 83(3), pp. 889-931, 2016. (preprint pdf)


Implications of Parent Brand Inertia for Multiproduct Pricing (with Polykarpos Pavlidis (lead author)) Quantitative Marketing and Economics, 15(4), pp. 369-407, 2017. (preprint pdf)

         Previously circulated under the title “Switching Costs and Market Power Under Umbrella Branding


Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand (with Bhoomija Ranjan and Mitch Lovett) Journal of Marketing Research, 56(5), pp. 709-731, 2019. (preprint pdf)


Measuring Competition in Spatial Retail (with Paul Grieco and Oleksii Khvastunov) Rand Journal of Economics, 51(1), pp. 189-232, 2020. (preprint pdf)


The Competitive Effects of Entry: Evidence from Supercenter Expansion (with Peter Arcidiacono, Carl Mela and John Singleton) American Economic Journal: Applied Economics, 12(3), pp. 175-206, 2020. (preprint pdf)


Learning to Set Prices (with Yufeng Huang and Mitch Lovett) Journal of Marketing Research, 59(2), pp. 411-434, 2022. (preprint pdf) (Web appendix)


Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions (with Wreetabrata Kar and James C. Reeder) Marketing Science, 2022. (preprint pdf)


Papers Under Review/Revision 


The Dynamics of Retail Oligopoly (with Arie Beresteanu, Sanjog Misra and James C. Reeder) Last Updated: 3/2024


Using Contextual Embeddings to Predict the Effectiveness of Novel Heterogeneous Treatments (with Wreetabrata Kar, James C. Reeder and Guang Zeng) Last Updated: 5/2024


Working Papers


Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel (with Mitch Lovett, Takeaki Sunada and Pianpian Kong) Last updated: 3/2022


(Un)Expected consequences of becoming a new format shopper: A causal approach (with Xavi Vidal-Berastain and Mitch Lovett) Last updated: 3/2019


Effect of Location and Assortment on Category Consideration, Learning and Choice (with Bhoomija Ranjan (lead author) and Mitch Lovett)


Putting the Horses Before the Cart: Harnessing the Power of Partner Brands (with Pianpian Kong (lead author) and Mitch Lovett)


Commissioned Reports and Projects


“Minority and Female Ownership in Media Enterprises” with Arie Beresteanu, commissioned by the Federal Communications Commission for the Research Studies on Media Ownership project, published July 31, 2007 (